The Rise of QR Codes

With the rise in demand for QR codes, this spells out a shift in trend further towards digital consumerism. This is a growth pattern that NIVEA may well want to monitor with the potential to facilitate QR codes within future marketing and sale promotion projects.

Here is a great infographic from queaar.com showing the growth of QR codes. They seem to be a pretty hot topic right now but, until QR code reader apps are added as standard with every mobile, there is still a huge debate around if they accessible enough?

Here are a few highlights from this infographic:

• QR code uptake has increased 4589% from early 2010 to early 2011
• 56% of QR codes appear on product packaging
• The majority of users expect to receive a coupon or deal from scanning a QR code
• 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
• 68% of QR codes are scanned via an iPhone

NIVEA may find this of relevance just to showcase the shift towards mobile phones playing an integral part within the consumer buying process.

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